Gain valuable SEO, Emarketing and Ecommerce skills

Learn about Modern Electronic Marketing

  • Retail shopping today is in strong competition with shopping on the internet.
  • People today are using less cash and more credit cards and bank transfers to pay for things.
Commerce today is increasingly based upon electronic technologies; and success in any type of business depends heavily upon understanding and properly using e commerce.  
 
E commerce is constantly changing though -so what you learn today, may become different tomorrow!
 
If you do this course, you will be setting down a framework; developing the awareness and understanding needed to stay up to date; and if you are using e commerce regularly, your knowledge and skill to function in this field will become easier to develop.  

Course Details

If you are doing the course full time you can complete it in 6 weeks, if you are studying part time then it will take 3-6 months on average to complete the course. Your course will expire after 1 year. You can start the course at any time as it is a self-paced online course.

Course Outline

There are 8 lessons in this course:

1.Introduction
◦What is e-commerce
◦Security
◦How to Protect a Business
◦Marketing on the Internet
◦Searching for Data on the Net
◦Contract Law
◦Warranty and Conditions
◦Sellers Liability
◦Consumer Laws
◦Manufacturers Liability
◦International Sales Contract Rules
◦Setting up a Business
◦Setting up an E Commerce Web Site
◦Bootstrap Sites
 

2.Success & Failure What makes the Difference?
◦Introduction
◦Awareness of Technology
◦What makes an E Commerce Site Successful
◦Dotcom Failures
◦Site Visibility
 

3.Promotional Strategies are different on the internet
◦Internet Code of Conduct
◦Analysing the market
◦Selecting Target Markets
◦Developing the marketing mix
◦Managing the marketing effort.
◦The Launch
◦Promoting an E Commerce Site
◦Marketing Strategies and Plan
 

4.Optimizing Web Site Potential
◦Monitoring Visitors
◦Ground Rules Keep Changing
◦Meta Tags
◦Evaluation/Review Services
◦Paid Services
◦Search Engine Optimisation
◦Main Page Content
◦Searchable words
◦Use of important Key Words
◦Page Titles
◦Links:
◦Frequency of changes
◦Good URL Structure
◦Navigation
◦Capture of Visitors
◦Download Speed
◦Graphics
◦Targeting
◦Site Maps
 

5.Increasing Web Site Exposure
◦Marketing Plan
◦Marketing Mix
◦Advertising
◦Personal Selling
◦Direct Marketing
◦Collateral Promotion
◦Channels of Distribution
◦Google Adwords
◦Search Marketing
◦Affiliate Marketing
◦Free Content
◦Web Banners
◦Social Media Optimisation
◦Digital Marketing
◦Creative Buzz
◦Community
◦Guerilla Marketing
 

6.Automating Supply of Goods, Services and Cash flow
◦Payment
◦Ways to Supply Goods or Services
◦Drop Shipping
◦Outsourcing
◦Payment Gateways
◦SSL
◦Getting a Merchant Account for Credit Cards
 

7.Managing Constant Change
◦Resource Planning
◦Constant Review & Development Strategy
◦Outsourcing
◦Understanding Technology
◦Bandwidth
◦Information Currency vs. Cash Currency
◦Keeping a Web Site Current
◦Web Analytics
◦Change Management and Corporate Structure
 

8.Dealing with E Commerce Problems
◦Learning from Others Mistakes
◦Determining Where it Went Wrong
◦Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
◦Managing Risk
◦Charge back
◦Computer and Office Security
◦Insurance

 

We have payment plans avaliable

Email admin@thetrainingacademy.com.au for a detailed course brochure with course outlines for all the modules.


$550.00
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