Gain valuable SEO, Emarketing and Ecommerce skills
Learn about Modern Electronic Marketing
- Retail shopping today is in strong competition with shopping on the internet.
- People today are using less cash and more credit cards and bank transfers to pay for things.
Commerce today is increasingly based upon electronic technologies; and success in any type of business depends heavily upon understanding and properly using e commerce.
E commerce is constantly changing though -so what you learn today, may become different tomorrow!
If you do this course, you will be setting down a framework; developing the awareness and understanding needed to stay up to date; and if you are using e commerce regularly, your knowledge and skill to function in this field will become easier to develop.
If you are doing the course full time you can complete it in 6 weeks, if you are studying part time then it will take 3-6 months on average to complete the course. Your course will expire after 1 year. You can start the course at any time as it is a self-paced online course.
There are 8 lessons in this course:
◦What is e-commerce
◦How to Protect a Business
◦Marketing on the Internet
◦Searching for Data on the Net
◦Warranty and Conditions
◦International Sales Contract Rules
◦Setting up a Business
◦Setting up an E Commerce Web Site
2.Success & Failure What makes the Difference?
◦Awareness of Technology
◦What makes an E Commerce Site Successful
3.Promotional Strategies are different on the internet
◦Internet Code of Conduct
◦Analysing the market
◦Selecting Target Markets
◦Developing the marketing mix
◦Managing the marketing effort.
◦Promoting an E Commerce Site
◦Marketing Strategies and Plan
4.Optimizing Web Site Potential
◦Ground Rules Keep Changing
◦Search Engine Optimisation
◦Main Page Content
◦Use of important Key Words
◦Frequency of changes
◦Good URL Structure
◦Capture of Visitors
5.Increasing Web Site Exposure
◦Channels of Distribution
◦Social Media Optimisation
6.Automating Supply of Goods, Services and Cash flow
◦Ways to Supply Goods or Services
◦Getting a Merchant Account for Credit Cards
7.Managing Constant Change
◦Constant Review & Development Strategy
◦Information Currency vs. Cash Currency
◦Keeping a Web Site Current
◦Change Management and Corporate Structure
8.Dealing with E Commerce Problems
◦Learning from Others Mistakes
◦Determining Where it Went Wrong
◦Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
◦Computer and Office Security
We have payment plans avaliable
Email firstname.lastname@example.org for a detailed course brochure with course outlines for all the modules.