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Learn About the Publishing Industry.

Suitable for anyone with some experience or prior studies who wants to build their knowledge and understanding of opportunities in any area of this industry, irrespective of whether electronic or print media.

There are all kinds of publishers. Most deal in hard copy or electronic publishing via the Web.

Anything printed and disseminated can be described as a publication:

  • a simple flyer or handout
  • a 500,000-copy-a-month magazine
  • a scholarly journal
  • an e-zine
  • a paper
  • a book

Anyone who engages in the production of any of these might describe themselves as a publisher

Course Details

If you are doing the course full time you can complete it in 6 weeks, if you are studying part time then it will take 3-6 months on average to complete the course. Your course will expire after 1 year. You can start the course at any time as it is a self-paced online course.

Course Outline

There are 8 lessons in this course:

1.The Publishing Process
◦The launch meeting
◦Co-authored volumes
◦Edited volumes
◦Design and cover
◦Proof review
◦Special for edited volumes
◦Front matter
◦Printing and binding
◦Printing process

2.Law and the Media
◦Seditious libel
◦Criminal libel
◦Contract law
◦Right to privacy
◦Reporting restrictions
◦Law and the internet
◦Publishing on the web
◦How material is published online

3.Ethics and Morality
◦Code of conduct
◦Maintaining impartiality and accuracy
◦International federation of journalists
◦Interpreting a code of conduct
◦Censorship in wartime
◦Manipulation of digital images

4.Production Systems I -from writing to printing
◦Production processes in publishing
◦Types of editing: baseline editing, medium copy editing, heavy copy editing
◦Developmental editing
◦Production editing
◦Information Design architecture

5.Production Systems II
◦Producing a newsletter
◦Mapping the process (step by step)
◦Printing -digital printers, offset printers, photocopying, etc
◦Publishing an ezine
◦Web site optimisation
◦Search Engine Optimisation (SEO)
◦Web analytics
◦Publishing a novel
◦Management structures in the publishing industry
◦Production meetings
◦Work roles in the Publishing industry
◦What does an editor do

6.Layout for Print Media
◦The graphic designer
◦Layout and design
◦Page layout
◦Desk top publishing
◦Software options (eg. QuarkXpress, Adobe in design, Adobe page maker)
◦Image drawing or Illustration
◦Image manipulation

7.Media Advertising
◦Advertising in the media
◦Positioning, size and colour of advertising
◦Copywriting for advertisements
◦The purpose of advertising
◦Analysis of advertising copy
◦Summary skills

8.Marketing and Distribution Systems - Print and Electronic Media
◦Magazine articles
◦Marketing a publication
◦Promotion and the launch
◦The physical distribution
◦Distributing free free publications
◦Subscription selling

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.



Email for a detailed course brochure with course outlines for all the modules.

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