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Start a Business or Work in Adventure Tourism

This exciting course covers the scope and nature of adventure tourism in today's market and looks at the sources and types of opportunities available within this fast growing industry. Other topics include: outdoor adventure and management training, the customer, artificial environments, supply, geography, sustainability, and environmental impacts. This course develops a capacity to plan and manage the provision of adventure tourism services.

Adventure Tourism is a term that is not easily defined. For one thing, different people will have different ideas of what is “adventure”. For one person, “adventure” may be something as simple as camping outside in a tent, or walking through a wilderness area for an hour. For another, this would  be considered passive tourism or exercise, whereas adventure would mean participating in dangerous and physically (also maybe emotionally) challenging activities, such as climbing a sheer rock face or white water rafting in dangerous rapids. Traditionally, adventure tourism has been perceived to be a younger person’s activity. In recent years, however, older people are keen to enjoy new experiences once their children have left home. The degree of challenge desired may be quite different. Some will balk at undertaking potentially dangerous activities like walking on a rope bridge across a deep ravine, and find a trek through the jungle at ground level sufficiently challenging. Some will find another’s ‘adventure’ decidedly unpleasant, disagreeable, foolishly reckless, traumatic or boring. It is clear that adventure tourism has no distinct boundaries.


Course Details

If you are doing the course full time you can complete it in 6 weeks, if you are studying part time then it will take 3-6 months on average to complete the course. Your course will expire after 1 year. You can start the course at any time as it is a self-paced online course.


Course Outline

There are 8 lessons in this course:

1.Scope and nature of Adventure tourism
◦Introduction to adventure tourism
◦Historical themes of adventure tourism
◦Women travellers
◦Adventure tourism experiences
◦Motivating factors for adventure tourism
◦Adventure activities
◦Limitations and risks
◦Artificial environments
◦Non-physical adventure tourism

◦2.The Product: Sources and Types
◦Types of adventure tourism
◦Types of adventure locations
◦Case Studies – New Zealand, India, Iceland, Africa and Brazil
◦Sources of Information

◦Management Process
◦Management Issues
◦Equipment Suppliers
◦Voluntary Organisations
◦Marketing Tools
◦Seasonal Fluctuations

◦4.The Customer
◦Adventure Tourism Customers
◦Market Sector
◦Tourist Motivation
◦Conservation Tourism
◦Adventure Tourist Behaviour
◦Soft and Hard Adventurers
◦Risk Taking
◦Customer Expectations

◦5.Locations & Facilities - Artificial environments
◦Artificial Environment Tourism
◦Artificial Adventure Environments
◦Advancement in Adventure Developments
◦Examples of Artificial Adventure Tourism
◦Advantages and Disadvantages of Simulated Adventure Tourism
◦Classification of Artificial Adventure

◦6.Locations & Facilities - Natural
◦Natural Environments
◦Adventure Tourism in Natural Environments
◦Wildlife Tourism
◦Case Study: Nature-based Tourism in Antarctica
◦Benefits of nature-based tourism
◦Nature-based Ecotourism
◦Locations and destinations
◦Health benefits of nature
◦Advantages and disadvantages of nature-based tourism

◦7.Ethics, Sustainability and Environmental impacts
◦Social and cultural impacts
◦Environmental impacts
◦Economic impacts

8.Risk management & Insurance
◦Some categories of risk
◦Risk management strategies and plans
◦Assessing the risk
◦The risk management plan
◦Consequences of an event happening
◦Crisis management


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